My name is Elena

and I love talking about side gigs.

“I’ve always thrived in entrepreneurship mode, even before Zuckerberg made it cool.”

Thanks for checking out my little corner of the internet! I’m a dream chasing, ginger Jersey girl with an insatiable appetite for the creative process. I’m a writer, podcaster, vlogger, pizza connoisseur and productivity enthusiast. Even though I still have the face of a baby, and many people mistakenly think I’m still in high school, my soul resembles that of an AARP card holder. It’s a fact that grizzly bear shows on Nat Geo Wild are my jam and a well placed Godfather reference always makes me smile. I am a self-proclaimed queen of “I’ll figure it out” and I’ve always thrived in entrepreneurship mode, even before Zuckerberg made it cool.

Stuff you may find interesting about me


I was introduced to the rideshare industry in 2017, when I was hired by Lyft to build a driver recruitment team to find new drivers for their platform. During that first year, my program signed up over 30,000 new drivers in the Philadelphia region. Looking back, I can tell you with 100% certainty that it was the most eye-opening and insane year of my life.

Nowadays, I spend my 9-5 running corporate sales for Lyft’s automotive division and my 5-9 + weekends are spent building my latest project: the Side Gig Central website and podcast. (Which you’re lookin’ at it right now!)

Prior to working at Lyft, I bootstrapped and led my own in-home personal training company for ten years and also dabbled in some YouTube vlogging. And just in case you were wondering, my most popular video on YouTube was all about Las Vegas buffets, not fitness. Go figure!

In a meta sorta way, I’m experiencing side gig entrepreneurship right along with you. As I write each post and record each podcast during my official “off the clock” hours, I’m also striving to get closer to achieving side gig nirvana, that elusive place where your side gig eventually turns into the most fulfilling full time gig ever.

So, let’s talk about how I can best serve you.


Since you’ve landed on this page, my gut tells me that you’re a curious, side gig dream chaser just like me and would appreciate a space where entrepreneurs like yourself can share best practices, war stories, triumphs and mishaps. If that sounds like you, I can tell ya right now, we’re gonna be friends.

As for what you’ll see on this site and the podcast, my goal is to produce useful, fun, binge-worthy info and interviews that will not only help you successfully navigate your side gig journey but also inspire you to keep going.

I’m ever so grateful and excited to have you along for this side gig roller coaster ride. So excited in fact, that I even made sure the met the height requirement before I got in line. I’m only 5’1″ so sometimes it’s a gamble.