Ep. 17 The #1 Guide Your Etsy Business Needs Right Now

December 23, 2019

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In this episode of the Side Gig Central Podcast, Elena is joined by James Dillehay, a craft business expert from New Mexico with over 30 years experience.

James is the author of 6 books including, How to Price Crafts and Things You Make to Sell  and Sell Your Crafts Online. He has launched a handmade product line that has brought in over $136,400 in sales (and counting), has appeared on HGTV, The Today Show, and MSNBC as a craft coach and has also been featured as a craft expert in the Wall Street Journal, Success Magazine and Family Circle. Simply put, James is the Etsy guru you never knew you needed.

During this conversation with James, you’ll learn:

  • how to get started on Etsy with a shoestring budget
  • creative, low-cost ways to source materials for your handmade items
  • how to turn a $35 on Fiverr into $1,000+ in Etsy sales
  • why Etsy SEO is one of the best tools to increase sales for your shop 

If you’ve ever dreamed about starting an Etsy shop or you’re currently struggling to get more sales on Etsy, this is the episode for you. James’s background as an educator and course creator is so clear in this episode that you’ll just want to immediately grab a pen an paper to take notes! 

Swipe James’ guide for Etsy sellers below:

21 Tips for Improving Your Etsy Business 

Ep. 17 Timestamp

(0:40) What to expect from today’s episode

(4;00) James’ background story and how he became an craft business expert 

(6:30) How long does it take to get sales on Etsy?

(8:00) How to use offline selling at craft shows to start generating sales

(9:17) How to keep Etsy start up costs low

(11:30) Etsy up front costs to set up your store

(12:19) What are the best selling product categories for Etsy shops?

(14:37) “How long did it take for you to be an Etsy selling expert?”

(18:20) “It’s not just about product photos with white backgrounds….”

(19:00) Selling strategies for established Etsy sellers who want to increase sales

(19:50) How a $35 investment on Fiverr turned into more Etsy sales in one week

(23:18) What is Etsy SEO and how can it help you increase your sales?

(25:00) What is etsyrank.com and why should I use keyword research for my Etsy shop?

(26:41) Use keywords in your shipping policies to get more traffic to your site

(27:30) How feasible is it to scale and grow an Etsy shop?

(30:00) How to keep costs under control to create MORE profit margin 

(32:06) The best ways to leverage the holiday season to generate more sales on your Etsy shop

(33:20) The best ways to use The Etsy Shop Update app to sell more

(36:00) How to link a custom domain to your Etsy shop for easy searchability 

(37:00) “Never get to the point where you feel like you know it all, always be learning.”