Ep. 08 How to Build a Powerful Brand for your Side Gig

October 21, 2019

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This week on The Side Gig Central Podcast, Elena sits down with Denise Petti to talk about how to create a powerful brand for your side gig.  Denise is the visionary behind the brand consulting firm, Redfeather Communications, which helps entrepreneurs tell their story in a unique way that’s both compelling and revenue generating.  In this episode. you’ll hear about the questions you should consider when sketching out your brand’s strategy, how to unlock your brand’s potential and how to get started on a shoestring budget.  And did we mention that Denise is also a successful New Jersey REALTOR® too?  Yep, Denise is “co-hustling” her way to her best life!  So, if you’re a side gig entrepreneur and you’re hungry to learn more about building your own personal brand, you are going to love all of the brand tips and strategies that Denise is dishin’ on this episode. 

(0: 40) What to expect from today’s chat

(3:46) Rapid fire questions for Denise, most used emoji? What would you say to your 16 yr old self?

(5:11) Who is Denise Petti? What’s a co-hustle? Let’s make #co-career a thing.

(6:30) What does a typical day look like for you?

(9:57) How Denise helps her clients achieve a cohesive brand strategy 

(12:01) The light bulb moment that allowed Denise to create her brand consulting company

(13:47) “I was building someone else’s dream”

(16:15) What do you wish you had known before starting your brand consulting company?

(17:49) We announce the winner of the “Side Gig Shower” giveaway! 

(23:28) “How do I become an expert in my category and how do I start to build my brand on a budget?”

(28:09) How to dive in and start doing the work

(29:11) Your brand is invented to solve the pain

(30:07) Denise’s real estate business: the chicken and the egg theory

(33:00) “Never would I ever…. download a logo from Google images”