Ep. 20 How to Grow and Profit from Your Influencer Status

January 13, 2020

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In this episode of the Side Gig Central Podcast, Elena is joined by Meghan Higgins, fashion blogger and micro-influencer.

Meghan first started her fashion blog as a side gig a year and a half ago and now it’s quickly growing into a full time gig. As a high-level influencer in the fashion and lifestyle space, Meghan brings awareness (and sales) to the many brands she represents. On her blog, Meghan shares styling tips, new collaborations and promotions, outfit and style inspiration for different occasions and seasons, and inside access to new, trendy fashion and lifestyle brands that you may or may not already know about.

During this conversation with Meghan you’ll learn:

  • how to become a trusted and AUTHENTIC RESOURCE for your audience
  • how to land affiliate deals with brands with you when you have 1,000 followers or less
  • how to start monetizing your following without feeling salesy or sleezy
  • how to STAND OUT from the crowd in a saturated marketplace
  • how to measure the #1 metric for success for micro-influencers

If you’re actively growing an audience but you’re unsure how to monetize your side gig, this is the episode for you! Meghan’s vast experience as a sought-after fashion blogger will help you navigate the sticky world of “influencers” with style, grace AND adoring fans!

Ep. 20 Timestamp

(0:40) What to expect from today’s episode

(2:56) Meghan’s background and why she started her fashion blog

(5:08) What is the Like to Know It platform and how to apply as an influencer

(6:24) “Is there a minimum number of followers you need to have before applying for Like To Know It?”

(7:13) How to reach out to brands to land deals and collabs

(9:37) The recipe for success for influencer marketing

(13:27) How to pitch a big brand – the power of offline networking

(15:40) To pitch bigger brands: “Really pay attention to what they’re saying online. Are they promoting a new product? How can you help AMPLIFY their message?”

(17:19) #1 tip to start to monetizing your audience. “Be willing to put in the time. It’s an investment.”

(20:03) “The one thing I wish I knew before I started. How much time it actually takes to see ROI.”

(21:27) How to stand out from the crowd in a saturated marketplace

(25:06) The #1 metric for success when it comes to influencer marketing

(27:17) “When it comes to achieving influencer status, never would I ever…. work with a brand that doesn’t fit me.”